A few weeks ago, I took my brother for breakfast and traded eggs on toast for advice. I told him everything—my podcast vision, the name, the look and feel. I talked for 40 minutes. And then I asked him for help with a strategy.
He looked at me and said:
"You love the planning. The mood boarding, the launch strategy, the world-building. But while you’re doing all that, you’re not making the podcast. Stop planning. Start the podcast."
Annoying, because he was right.
I thought I was moving forward, but really, I was hiding behind the planning. The sneakiest kind of procrastination.
So what does it take to actually do the work? To stop circling the idea and step into it fully?
That’s what I explore in this week’s podcast—through the wisdom of Liz Gilbert, Nick Cave, Lucian Freud, Steven Pressfield, Rick Rubin, and my brother.
Would love to hear what resonates.
JYK 🤍
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